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identity management made simple

what people are saying...

Having known and worked with Bob Black and Rick Tabone for many years, I find them to be extremely creative, detail oriented and very knowledgeable.  Their straight-forward approach makes working with them very easy and clearly defined.

In addition, their experience working closely with customers has allowed them to understand the business from the client perspective.  This along with brilliant marketing minds makes them a great choice for any company exploring a new market.


I would highly recommend Bob and Rick for consulting assistance in making your company better.


Darryl Hanks- Darryl Hanks & Associates LLP


bob black


He has a very serious side when it comes to business, but don’t be surprised if you see him doing stand-up comedy later in the evening. His focus is building lasting relationships in a fun and mutually rewarding outcome for all. He will tell it like it is, cut through the clutter and find a positive solution.

  • The Identity Group, Inc. – 28 years

  • VP Sales, Promotional Products of America – 3 years

  • Owner, Beauty Rags Garment Manufacturing – 4 years

  • Regional Sales Mgr., WELLA Corporation – 2 years

  • PPAI Supplier Achievement Award 2009,  Technology Award 2010

  • Hobbies include – family, cooking, bull riding

Bob’s primary responsibilities include creative marketing, client relations and investments. He provides the constant drive for finding new ways to compete with a casual “it’s not rocket science” approach that makes you realize you can actually have fun while you’re working.  

Bob Black CEO Blackbone Consulting.jpeg
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rick tabone, CAS, CTSM

chief operating officer

If you want it done... he'll make it happen. That's our company philosophy too, but somehow Rick seems to have a knack for accomplishment. "Just call Rick, he'll take care of it" is fast becoming the local mantra for the promotional products industry. His easy-going personality and passion for customer service plays a key role in our business structure. 

  • Currently living in Placitas, New Mexico

  • 20 years as co-owner of the identity group inc. a multi-line rep 

  • 20 years in outside sales for American Airlines

  • 5 years as tradeshow consultant specializing in exhibit development, show marketing and logistics

  • Received CTSM in 1994 (Certified Trade Show Marketing) 

  • Named CAPPA Supplier of the Year 2003, 2008, 2009

  • Recipient of  PPAI Web Award  2010 & Supplier Achievement 2009

  • Married, living in New Mexico, 3 young adults that graduated from TCU, UH & Texas Tech

  • Hobbies include – golf, skiing, fishing, ballroom dancing

Rick tabone.jpg
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Bob Black, CEO


Rick Tabone, CAS, CTSM, Chief Operating Officer